Privacy Policy

theshoenest.com (referred to as “theshoenest.com”, “we”, “our”, or “us”) is committed to transparency regarding the information we collect about you, and how we use and share it. We encourage you to read this Privacy Policy carefully before interacting with us.

What is this Privacy Policy and what does it cover?

This policy applies to all your interactions with us, including through our website at https://www.theshoenest.com (the “Website”), our social media accounts, physical stores, marketing initiatives, in-person events, and communications with our customer support team (collectively, the “Services”).

For details on our use of cookies and similar technologies, please refer to our Cookie Policy.

This Privacy Policy should be read in conjunction with our Terms of Use, which govern the use of our Website and Services.

This policy does not apply to the information of our job applicants or employees. It also does not cover the practices of any third-party websites, services, or businesses, including our third-party service providers like e-commerce platform hosts. Those third parties operate under their own policies, which we encourage you to review.

What Information Do We Collect?

The categories of information we may collect, depending on our interactions with you, include:

  • Primary Data: First name, last name.
  • Contact Data: Mailing address, email address, phone number.
  • Specific Data: Date of birth, gender.
  • Account Data: Loyalty program ID, username, password, security question answers.
  • Social Media Data: Social media contacts, information from your public profile (e.g., photos) if you interact with us via social media.
  • Identification Data: Information provided for verification purposes to apply eligible discounts.
  • Preference Data: Communication language preferences, favorite products, collection preferences, responses to marketing campaigns.
  • Payment Data: Information needed to process purchases, such as credit card details.
  • Transactional Data: Purchase history, order details, shipping information, saved checkout information, shopping cart contents.
  • Survey Data: Information you provide in polls, surveys, or contests, including comments, requests, and questions.
  • User-Generated Content: Product reviews, photos, videos, or other content you share on our Services or public social media platforms (e.g., Instagram, Facebook, TikTok). Content you post publicly can be accessed by anyone, and we are not responsible for its security or use by others.
  • Log & Usage Data: Browser type and version, operating system, device type, language preference, referring website addresses, pages visited, date and time of visit, IP address, cookie identifiers, browsing history on our Website, and interactions with features like live chat.
  • Location Data: Approximate location derived from your IP address.
  • Surveillance & Security Data: Images from security cameras in our stores, used for safety and loss prevention, with notices posted as required by law.
  • Image Data: Photographs or videos taken at our events or submitted by you.

How Do We Use Your Information?

We process your information to provide and improve our products and Services and to operate our business. By providing your information, you confirm its accuracy. Depending on your location, we may process your information under different legal bases.

Online Shopping

When you shop on our Website, we may collect information directly from you or from authorized third-party service providers (like our e-commerce platform) for these purposes:

CategoriesMeans & Purposes of Collection
Primary Data
Contact Data
Identification Data
Transactional Data
Payment Data
Log & Usage Data
Location Data

If you create an account, we may also collect Account Data, Specific Data, and Preference Data.
If you link a social media account, we may also collect Social Media Data.		We collect this information to:
• Manage your account, including creation, login, profile maintenance, and benefits.
• Process your transactions and apply eligible discounts.
• Manage deliveries, returns, and refunds.
• Communicate with you about your orders.
• Build a profile to understand your preferences and personalize marketing.
• Customize your browsing experience.
• Create audience lists for tailored advertising on social media.
• Improve our Website and Services.
• Prevent fraudulent transactions.

In-Store Shopping

When you shop at our physical stores, we may collect information for these purposes:

CategoriesMeans & Purposes of Collection
Primary Data
Contact Data
Identification Data
Preference Data
Transactional Data
Payment Data
Image Data
Surveillance & Security Data

If you have an account, we may also collect Account Data.		We collect this information directly from you or through security cameras to:
• Process your transactions and apply eligible discounts.
• Manage deliveries, returns, and refunds.
• Communicate with you about your orders.
• Build a profile to understand your preferences and personalize marketing.
• Create audience lists for tailored advertising on social media.
• Analyze store traffic patterns.
• Protect individuals and property, including supporting investigations.
• Prevent fraud.

Marketing & Social Media

When you interact with our marketing or social media, we may collect information for these purposes:

CategoriesMeans & Purposes of Collection
Primary Data
Contact Data
Preference Data
Transactional Data
Survey Data
User-Generated Content
Social Media Data
Log & Usage Data		We collect this information directly from you to:
• Manage and deliver marketing communications, including newsletters, contest entries, and promotions.
• Analyze your interaction with our marketing materials.
• Build a profile to understand your preferences and personalize marketing.
• Improve our marketing content based on your interests.
• Create audience lists for tailored advertising on social media platforms.

Messaging Programs

By opting in and providing your mobile number, you consent to receive recurring automated marketing messages (e.g., cart reminders, offers, product recommendations) from us. Consent is not required to make a purchase.

Message frequency varies. Standard message and data rates may apply.

Our Website uses cookies to track items in your shopping cart, including abandoned carts, to help determine when to send cart reminder messages.

You can unsubscribe from messaging programs at any time by following the instructions provided in the messages (e.g., replying STOP). You may need to opt out of different programs separately. We may not recognize unsubscribe requests with alternate wording.

You can also unsubscribe from marketing emails or other communications by using the link in our messages or by contacting us as described below.

We may change the short code or phone number used for these services and will notify you. We do not share your opt-in status with third parties for their own unrelated marketing. We may share it with service providers who assist in delivering these messages.

We and our service providers are not liable for delayed or undelivered messages. Messaging is provided on an “as is” basis. Not all devices or regions are supported.

If you change or stop using your mobile number, you agree to complete the opt-out process beforehand.

In-Person Events

When you attend events we host, we may collect information for these purposes:

CategoriesMeans & Purposes of Collection
Primary Data
Contact Data
Specific Data
Account Data
Image Data
Surveillance & Security Data		We collect this information directly from you, from service providers like event coordinators, or through security cameras to:
• Process your registration and conduct the event.
• Document and promote the events.
• Accommodate requests (e.g., dietary).
• Protect individuals and property.

Customer Support

When you contact customer support or provide feedback, we may collect information for these purposes:

CategoriesMeans & Purposes of Collection
Primary Data
Contact Data
Specific Data
Preference Data
Survey Data
Transactional Data
Payment Data		We collect this information directly from you or through interactions on our Website to:
• Assist with your requests, such as processing returns or answering questions.
• Improve our customer service and products based on your feedback.

How to Contact Us?

If you have any questions about this Privacy Policy or our privacy practices, please contact us through the channels provided on our Website, https://www.theshoenest.com.